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Agency News and InsightsWavelength's Jody Jacobs Will Be Guest Lecturer At Penn State’s Smeal College of Business MBA Programjanuary 2012Wavelength's Jody Jacobs will be a guest lecturer at the Pennsylvania State University’s Smeal College of Business MBA-level course, “Integrated Marketing Communications” on February 13. The course professor is Ralph Oliva, Director of the Institute for the Study of Business Markets, and he has invited Ms. Jacobs to present on the topic of the “Anatomy of an Integrated Marketing Program.” Read the complete release... SECURUS Selects Wavelength as Agency of RecordSeptember 2011SECURUS selected Wavelength to strengthen its brand positioning and provide a cohesive brand strategy for its eight divisions and multiple partnerships. As Agency of Record, Wavelength will also assist with specific strategic initiatives such as creating and executing an acquisition integration strategy. Read the complete release... Linden Hall Selects Wavelength as Agency of RecordAugust 2011Private Girls College Preparatory School, Linden Hall, has selected Wavelength to Manage Brand and Develop Strategic Domestic Marketing Program. Linden Hall selected Wavelength to manage its marketing and admission communication program due to both its strategic marketing expertise, and its related industry knowledge. Central Penn Nursing Care Taps Wavelength for New Web Siteaugust 2011Wavelength B2B, a marketing communications firm, headquartered in Lancaster (PA), will develop a new web site for Central Penn Nursing Care. Wavelength was selected during a competitive review process due to its customer-centric design recommendations and interactive strategy. New site features include navigation that ensures ease of use, the ability to scale font sizes and one-click access to high-value content. To keep the site fresh and serve additional audiences (such as referral sources and employees), the site will feature social media integration on the home page. MANTEC Reports on Wavelength’s Consistent Ability to Drive Bottom Line Impact of 30 Percentaugust 2011In the recent July 2011 mid-year report, MANTEC found that Wavelength consistently delivers bottom line impact of 30 percent above the value of consulting services provided, and a return on investment of 3.4 to 1. Read the complete release... Wavelength's Jacobs will be Keynote Speaker at Smeal College of Business EventJULy 2011Wavelength partner Jody Jacobs has been invited by the Penn State Marketing Association to be a keynote speaker at its inaugural event “The ABCs of B2B” September 30 at the Pennsylvania State University’s Smeal College of Business in University Park, PA. Jacobs will be speaking on the topic of sales and marketing integration – one of Ms. Jacobs' specialties. She will serve as keynote for the event along with three other distinguished alumni from Dupont, PPG, and Lord Corporation. Read the complete release... The Jay Group Chooses Wavelength As Strategic PartnerJULy 2011The Jay Group - a third-party logistics company has selected Wavelength as its strategic consultant. Wavelength’s Jody Jacobs will serve as an adjunct and consultant to the Jay Group as the company embarks on its formal strategic planning process. When the strategic planning process has concluded, Wavelength will serve as an extension of the Jay Group’s marketing department by providing its complete agency implementation services. Read the complete release... Business Growth Services, LLC Selects Wavelength to Develop the Company’s Logo and Brand Positioning ProgramJULy 2011Business Growth Services, LLC -- a professional management advisory group that helps small and medium sized manufacturers achieve sustainable growth – selected Wavelength to develop the company’s logo and brand positioning program, including it’s website. According to the Business Growth Services principals, Wavelength was selected as agency of record due to its strategic, guided process for collaborative brand development, and Wavelength’s proven track record with MANTEC, where Wavelength has proven it’s ability to deliver a return on investment of 30% above the value of services provided. Read the complete release... Central Pennsylvania Symphony Orchestra taps Wavelength as Marketing Partner for 2011/2012 Fiscal YearJuly 2011The Central Pennsylvania Symphony Orchestra (CPSO) has awarded its upcoming web site overhaul, social media strategy and community outreach activities to Wavelength B2B. Wavelength will create a site that integrates with the Orchestra's social media activities (Twitter, FaceBook, YouTube). This seamless integration of web and social media will help the all-volunteer Orchestra keep its site fresh and relevant to target audiences with minimal effort. Wavelength will also provide the Orchestra's social media and organic search strategy to help raise regional awareness of the CPSO's mission is to bring high-quality classical and modern symphonic music to diverse populations. It is one of several non-profit clients that Wavelength assists as part of its commitment to supporting the regional community. Click here for the full release... World Trade Center Taps Wavelength's Jody Jacobs and Jennifer Peterson as Panelists for Upcoming Social Media RoundtableMarch 2011Wavelength has been invited by the World Trade Center of Central PA to serve as panelists for its upcoming Social Media Roundtable March 8, 2011. The agency's Jody Jacobs and Jennifer Peterson were chosen for their subject matter expertise in strategically integrating social media Into their clients' marketing programs. Read the full release here... Hi-Tech Concrete Coatings engages Wavelength B2B To Develop and Execute Industrial, Commercial Strategy for URETEK ICR Northeast DivisionFebruary 2011Wavelength B2B will support the formal launch of Hi-Tech Concrete Coating’s new URETEK service division to the Northeast region and develop and execute a marketing program designed to attract and engage targeted influencers and end-use customers in industrial and commercial categories. Strategic support will be centered on development of a lead cultivation and conversion program, as well as marketing tactics that will position the company as the leading expert in this offering. Read more... MANTEC Certifies Wavelength B2B Drives Bottom Line ImpactJanuary 2011MANTEC, an affiliate of the Manufacturing Extension Partnership issued Wavelength B2B's 2010 Project Activity Report, which provides scoring for projects completed by Wavelength. Wavelength is a consultant in good standing with MANTEC and frequently provides marketing consultation and program services for MANTEC clients. Wavelength's scores include a reported bottom line impact of 30% above the value of consulting services provided, ROI of 3.4 to 1, and the highest satisfaction score possible. Click to read the full release… Wavelength’s Jody Jacobs to Speak at Energy Service Provider ConferenceJanuary 2011Wavelength's Jody Jacobs has been invited to speak to energy contractors attending the Energy Service Provider Conference January 28 and 29 in Hershey, PA. Jacobs has been asked to speak to address attendees on business-to-business marketing best practices and customer engagement strategies when selling a technical product or service, which are her areas of expertise. Click to read the full release… Midea Air Conditioning Group Selects Wavelength for U.S. Brand DevelopmentNovember 2010Midea Air Conditioning selected Wavelength to develop its U.S. brand identity and to help support key sales initiatives in 2011. The company seeks to increase sales using customer acquisition and account penetration strategies. Wavelength will work directly with Midea’s China-based marketing team as well as the U.S. product team to create Midea’s Americanized brand personality. Click to read the full release… Wavelength Expands its International Service to CanadaNovember 2010Bosch Rexroth Canada has selected Wavelength B2B as content development partner for a key industry application story. Bosch Rexroth Canada is the Canadian partner company of Bosch Rexroth AG, a world leader in the field of drive and control technologies. Bosch Rexroth Canada joins German-based Festo Corporation in Wavelength's global client roster. Wavelength Crafts Sales Conversion Strategy for Curriculum Software DeveloperNovember 2010Applied Educational Systems (AES), developer of curriculum software solutions for secondary and post-secondary educational institutions, has now hired Wavelength to develop a Sales Engagement Strategy designed to increase conversions through customer-centric lead nurturing efforts. Wavelength’s work will include analyzing communications gaps, identifying ways to personalize prospect communications and integrating sales and marketing teams for greater impact. Wavelength Selected for MicroFacture Web Site OverhaulOctober 2010Nationally-recognized precision parts manufacturer MicroFacture selected Wavelength B2B to execute its corporate web site overhaul. The new site will primarily support business development activities. The project is a result of Wavelength’s partnership with MANTEC, a private non-profit dedicated to assisting small and mid-sized manufacturers in south central Pennsylvania. Wavelength Launches New Friends of Mike Brubaker Re-Election Campaign Web SiteOctober 2010Friends of Mike Brubaker tapped Wavelength as its communications partner in support of the Senator’s re-election bid to the Pennsylvania State Senate (36th District). The site is the foundation for closed-loop communication with supporters, donors and the media. Email and social marketing will also be used to deliver the Candidate’s positive message (social media elements are in development). Visit www.brubakerfriends.com to view the site. Paid for by Friends of Mike Brubaker (James Beccone, Treasurer) Wavelength Launches New Applied Educational Web SiteAugust 2010Phase One of AES’ web site overhaul initiative includes audience-specific content to assist in the sales process that typically includes multiple buyers. The site, developed as a collaboration between Wavelength’s team and the client’s in-house marketing resources, will continue to evolve throughout 2010 as video and other social media tactics are added to increase its value to various constituents. Also planned for 2010 is the addition of a robust sales support area. Visit web site. FESTO Corporation Selects Wavelength to Support Key Sales EventFebruary 2010FESTO Corporation, a German-based manufacturer of mechatronic motion solutions with a US-headquarters in Hauppauge, NY, recently selected WavelengthB2B to support its annual sales event. Wavelength helped Festo’s CEO bring his vision for a vibrant, engaging sales event to life by scripting, designing and developing 21 custom flash presentations for key corporate and sales executives. Wavelength’s team also attended the event to help ensure smooth deployment and allow our client contact to focus his attention on higher level priorities. With this success behind us, the Wavelength team has now been asked to spearhead the upcoming customer event…check back for details! Jennifer Peterson Appointed Communications Director for Senatorial CampaignDecember 2009Pennsylvania Senator Mike Brubaker has selected Jennifer Peterson to serve as his Communications Director in his 2010 bid for re-election. Peterson will work closely with the Senator and his Executive Director to promote the Senator’s brand, cultivate media relationships, support Committee Members and manage all aspects of advertising and marketing related to the campaign. Applied Educational Systems Taps Wavelength as Agency of RecordSeptember 2009Applied Educations Systems (AES) develops career curriculum solutions for K-12 and post-secondary educational institutions. AES selected WavelengthB2B to develop a strategic marketing plan in support of 2010 marketing activities. Wavelength will also execute all program elements in support of a new product launch and new market entry. An integrated program, including editorial relations, SEM, interactive, direct communications and sales collateral is planned. AES is another education-focused client for WavelengthB2B, thus deepening Wavelength's experience in the education vertical market. Jody Jacobs Joins Wavelength B2BAugust 2009We are pleased to announce our newest team member, Jody Jacobs, who joins our agency as B2B Strategist/Partner. She is a certified brand and marketing integration coach from the Institute for the Study of Business Markets, and received her executive MBA from the Pennsylvania State University’s Smeal College of Business, where she completed global business study in China. Jody brings more than a decade of business-to-business strategy and marketing experience to our team as well as an extensive background in a variety of industrial and technology markets. Wavelength Becomes Wavelength B2BJuly 2009As Wavelength Marketing, LLC enters its seventh year of serving our clients, we will begin to do business as Wavelength B2B. This change signifies the specialty and depth of experience providing strategic, integrated programs that deliver savvy counsel, relevant creative, with a focus on measurable results for our industrial and technology clients. Wavelength Takes Home Two Communicator AwardsMay 2009Wavelength Marketing, LLC received two 2009 Communicator Awards from the International Academy of Visual Arts (IAVA). The Agency received an Award of Excellence (Gold) for the Casual Living Products Breezesta Brand B2B Web Site and an Award of Distinction (Silver) for the EZ School Registration Product Launch B2B Brochure. This is the second time in 12 months that the EZSR piece has received an award. The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Fujitsu General America Taps Wavelength for Niche Advertising CampaignMarch 2009Fujitsu General America, a leading manufacturer of mini-split heating and cooling systems, selected Wavelength Marketing to develop a niche advertising plan that will introduce its energy-efficient products to new vertical markets. |
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